Stackwell

THE BRAND
Stackwell is an investment app dedicated to closing the racial wealth gap. Their missions is to lower the bar for the average person, empowering all investors with personalized tools, financial education, and community support to build wealth confidently.

THE CHALLENGE
To build a brand that can communicate financial security, safety, and professionalism, without being intimidating to an audience that is new to investing.

THE PROCESS
We started by refining their brand colors, logo, photography, and visual identity; demonstrated with a handful of powerful social posts to establish the values, mission, and tone of the company. We then carried this through their app store design, website, short and long-form educational material, and merch.

THE IMPACT
Stackwell first came to us as a start-up and pro bono client, but thanks in-part to our work, was able to secure significant funding and coverted into a paid client and force to be reckoned with.