Stackwell is an investing app dedicated to closing the racial wealth gap. They came to us as a start-up and pro bono project, but soon blossomed into a paid client and one of our favorites. We started by refining their brand colors, photographic style, and visual identity; demonstrated with a handful of powerful social posts that established the values, mission, and tone of the company. We then carried this through their app store tile design, website, short and long-form educational material, and even merch.