ICO.EDU

Agency:

Client:

Illinois College of Optometry

Medium:

360 Campaign, Custom WordPress (HTML5, CSS3)

Role:

Web Design, UI/UX, Custom WordPress, Campaign

Dimensions:

The Illinois College of Optometry is the largest and oldest optometry school in the U.S. Their challenge is to honor this history while remaining modern and appealing to the next generation. For their web redesign, I used a custom-built WordPress theme for easy future updates from staff, with custom dynamic plug-ins to accomdate everything from the history of the school, to curriculum, faculty bios, and promotional videos.

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Made at ICO

With ICO's constant goal of attracting new students, we created a campaign to highlight one of the school's greatest assets, their alumni network. Through interviews in their homes and at their professional practice, we hear how ICO was instrumental in their success. The resulting 360 campaign boosted enrollment while strengthening bonds with valuable alumni. The campaign logo and aesthetic sit comfortably within the existing brand guidelines of ICO, while being clearly distinguishable from the usual content published by the college.