Finance & Tech
THE BRAND
Stackwell is an investment app dedicated to closing the racial wealth gap. Their missions is to lower the bar for the average person, empowering all investors with personalized tools, financial education, and community support to build wealth confidently.
THE CHALLENGE
To build a brand that can communicate financial security, safety, and professionalism, without being intimidating to an audience that is new to investing.
THE PROCESS
We started by refining their brand colors, logo, photography, and visual identity; demonstrated with a handful of powerful social posts to establish the values, mission, and tone of the company. We then carried this through their app store design, website, short and long-form educational material, and merch.
THE IMPACT
Stackwell first came to us as a start-up and pro bono client, but thanks in-part to our work, was able to secure significant funding and coverted into a paid client and force to be reckoned with.
Services
Branding
Social
App Store
Merch
Website
ROLE
Art Direction
Design
THE BRAND
American Express is a global credit card company that aspires to be more than just another credit card, but to offer world-class rewards that become an extension of your identity and lifestyle.
THE CHALLENGE
To deliver a never ending supply of paid ads, large and small, static and motion, across multiple platforms and a multi-year relationship.
THE IMPACT
For "Always On" (paid social and display that runs year round) we produced over 240 display assets, and over 250 social assets over 2 years.
We have been also brought back 3 times now to extend the Tech Recruiting campaign, which aims to connect AMEX with new talent.
Services
Campaign
Paid Social
Programmatic
ROLE
Art Direction
Storyboard
Design
Services
Campaign, Paid Social, Programmatic
ROLE
Art Direction, Storyboard, Design
